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# 🤖 La Machine #89: Is Hugging Face About to Become AI’s Next $13B Prize?
- URL: https://www.frenchtechjournal.com/la-machine-89-is-hugging-face-about-to-become-ais-next-13b-prize/
- Published: 2026-08-26T06:00:51.000Z
- Updated: 2026-08-26T06:00:51.000Z
- Description: Mistral lands a major Saudi AI deal, Hugging Face reportedly explores a $13B+ sale, Europe falls behind on humanoid robots, and Microsoft pushes ahead with a €2B French data center.
- Author: Chris O'Brien
- Tags: La Machine: AI Newsletter, AI

👋 **Inside this week's edition:** 

🧠 **Essential Summer Read #7: Mistral AI CEO Arthur Mensch says Europe has just two years to secure a meaningful stake in the AI economy or risk becoming dependent on US and Chinese suppliers**. His warning: Europe has the talent and energy to compete, but must urgently fix its capital, infrastructure and procurement gaps. [**Read it here.**](https://www.frenchtechjournal.com/mistral-ai-ceo-mensch-to-french-lawmakers-europe-has-two-years-to-stop-losing-the-ai-race-before-the-race-is-over/)

**Chris O'Brien + Helen O'Reilly-Durand**

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# 

Headlines

🗞️ **Rumor has it that** **French-founded Hugging Face could be the next major AI acquisition, with the developer platform reportedly exploring a sale at a valuation of $13bn or more.** Founded by French entrepreneurs Clément Delangue, Julien Chaumond and Thomas Wolf, the company’s potential price tag highlights the growing value of the infrastructure and platforms that sit underneath the AI model race. | [**Business Insider**](https://www.businessinsider.com/hugging-face-could-be-acquired-13-billion-2026-8?ref=frenchtechjournal.com)

🗞️ **Mistral AI** has struck a strategic partnership worth hundreds of millions of euros with Saudi Arabia’s PIF-backed **HUMAIN** to build sovereign AI infrastructure, localized models, and enterprise applications across Saudi Arabia and the wider region. The deal will give Mistral access to local Saudi compute through HUMAIN’s rapidly expanding data-center footprint, while the two companies develop Arabic-language frontier models and target regulated sectors including cybersecurity, finance, telecoms, and the public sector. For Mistral, it marks another step in turning “sovereign AI” from a European positioning into a global infrastructure strategy built around local compute, open-weight models, and customer control of data and operations. | [**Mistral AI**](https://mistral.ai/news/mistral-x-humain/?ref=frenchtechjournal.com)

🗞️ **Europe risks missing the humanoid-robot boom as Chinese manufacturers race towards mass production.** The five biggest players already account for 86% of global shipments, with no European company in the top five, prompting Germany’s VDMA to urge Berlin and Brussels to build a European supply chain for humanoids and “physical AI” before China locks in the technology and industrial standards, according to Counterpoint Research. | [**L’Usine Digitale**](https://www.usine-digitale.fr/intelligence-artificielle/robotique/face-a-lessor-des-robots-humanoides-chinois-leurope-sommee-daccelerer-pour-preserver-sa-souverainete-technologique.WB2QHAYNRNDWNFPR7KFKSYO3X4.html?ref=frenchtechjournal.com)

🗞️ **Microsoft is moving ahead with a €2bn AI data center in Alsace, despite local concerns over its environmental footprint.** The 35-hectare site could consume 1,500 GWh of electricity a year - equivalent to 375,000 French households - and use 5,000 m³ of water, highlighting the growing tension between France’s push to attract AI infrastructure and the resources needed to power it. | [**La Tribune**](https://www.latribune.fr/article/tech/13611976644856/microsoft-obtient-un-avis-favorable-pour-son-futur-data-center-de-15-hectares-dans-le-haut-rhin?utm%5Fsource=chatgpt.com)

🗞️ **Campus France**, the official French government agency that promotes higher education abroad, is on a mission to welcome 30,000 Indian students by 2030, and it is going all-in on AI to get there. The strategy prioritizes deepening academic ties in emerging sectors like artificial intelligence and aerospace engineering. Through a **"Choose France"** tour and new visa facilitation measures, the agency wants to create a welcoming, English-friendly environment for India’s brightest minds as part of the France-India Special Global Strategic Partnership. | [**NDTV**](https://www.ndtv.com/education/france-expands-education-outreach-in-india-as-it-targets-30-000-indian-students-by-2030-11948271?ref=frenchtechjournal.com)

🗞️ **ChatGPT Ads have arrived in France, as OpenAI begins turning its huge consumer audience into a new advertising business.** The rollout puts French brands including Bouygues Telecom, Carrefour, Cultura and TotalEnergies among the first advertisers, as OpenAI looks to monetize its free users and offset the enormous cost of running AI at scale. | [**Le Monde**](https://www.lemonde.fr/economie/article/2026/08/24/intelligence-artificielle-les-publicites-arrivent-sur-chatgpt-en-france%5F6755543%5F3234.html?utm%5Fsource=chatgpt.com)

🗞️ **French mutual insurer Solimut has confirmed a cyberattack involving a personal-data breach, with a hacker claiming to have stolen more than 1.2 million policyholder records and 770,000 bank details.** Solimut has not yet confirmed the scale or nature of the compromised data, but the alleged combination of Social Security numbers, contact details and IBANs could create significant risks of targeted phishing, identity theft and financial fraud. | [**L’Usine Digitale**](https://www.usine-digitale.fr/cybersecurite/la-mutuelle-solimut-frappee-par-une-cyberattaque-des-donnees-personnelles-compromises-une-enquete-en-cours.MSWU7OOX3JG3PJ3JWWG664CRGQ.html?ref=frenchtechjournal.com)

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# 

🗣️Responsible AI🗣️

*A look at the big stories from recent weeks, by Responsible & Frugal AI expert* [*James Martin*](https://www.frenchtechjournal.com/r/8671a5bc?m=21428a87-bf8e-4071-bafa-7506da50dbda)*, of* [*BetterTech*](https://www.frenchtechjournal.com/r/6fd9ce0c?m=21428a87-bf8e-4071-bafa-7506da50dbda)*.*

“Everyone hates AI”, [headlined](https://www.monde-diplomatique.fr/2026/07/RIMBERT/69683?ref=frenchtechjournal.com) France’s Le Monde Diplomatique early July, notably citing the [WSJ’s assertion](https://www.wsj.com/tech/ai/the-american-rebellion-against-ai-is-gaining-steam-94b72529?ref=frenchtechjournal.com) that “the only thing growing faster than the artificial intelligence industry may be Americans’ negative feelings about it.”

Nearly two months later, have things got any better?

- 71% of US citizens are now anti-data centers, re. [Gallup](https://news.gallup.com/poll/709772/americans-oppose-data-centers-area.aspx?ref=frenchtechjournal.com); three times more than a year ago are now “strongly against” (i.e. even more “negative feelings”...).
- The AI sector’s growing preference for data centers powered by gas generators will cause US grid emissions to rise by 20%, re. [Bloomberg](https://www.bloomberg.com/news/articles/2026-08-18/data-center-gas-plants-to-boost-us-power-emissions-by-20?ref=frenchtechjournal.com); 82 such projects are already planned to come to fruition ([NY Times](https://www.nytimes.com/2026/08/06/briefing/data-centers-gas-power.html?ref=frenchtechjournal.com)).
- One methane monstrosity in particular, Amazon’s GW Ranch in Texas, will spew out up to 33 million tonnes of CO2 per year, making it the US’ single biggest source of pollution, according to [Cleanview](https://newsletter.cleanview.co/p/scoop-amazon-is-behind-one-of-the?ref=frenchtechjournal.com).
- But it’s not just the huge planetary cost: gas prices could more than triple in the not-too-distant future, re. [TechCrunch](https://techcrunch.com/2026/08/14/hyperscalers-might-regret-embracing-natural-gas-if-new-forecast-proves-correct/?ref=frenchtechjournal.com).
- Data centers may use more than ten times as much water as they claim, re. [More Perfect Union](https://substack.perfectunion.us/p/everyone-is-fighting-about-the-wrong?ref=frenchtechjournal.com) (in Meta’s case, it’s [24x more](https://bettertech.blog/2026/06/12/does-sustainable-ai-have-a-future-heres-what-the-experts-think/?ref=frenchtechjournal.com); but they are curiously the only GAFAM to share their indirect water consumption, or the water used to make their electricity).

Fortunately, Taylor Swift’s brother-in-law has a solution. Jason Kelce’s Garage Beer “[Let’s Pee on Computers Together](https://www.famouscampaigns.com/2026/08/liquid-death-want-your-pee-to-cool-ai-data-centres/?ref=frenchtechjournal.com)” ad was so successful that fans had to be reminded that its plea to send data centers the results of their beverage ingestion was just a joke. 

(More seriously) Fortunately, some companies are now tackling AI impacts head-on. EU logistics tech giant SAP is pre-screening every new internal AI project for its potential impacts - as does French telco Orange, for example - and has managed to reduce inference emissions per token by 60%, reports [Trellis](https://trellis.net/article/why-sap-screens-every-ai-project-for-ethical-and-environmental-risks/?ref=frenchtechjournal.com).

Will that help stop summers packed with multiple heatwaves, forest fires, storms and tornadoes (as this year’s was, in France alone?) 

Meanwhile, Amazon’s naughty summer continued; it was rumbled for “destructively scanning” books, Anthropic-style; but this time on such an industrial scale that the division has its own logo. A dinosaur eating books… with two spines. 🙄

Then in Holland, Uber was fined $825 million for “algorithmic firing”, i.e. when workers dropped from the platform with no explanation or compensation, re. [Reuters](https://www.reuters.com/world/dutch-regulator-fines-uber-966-million-automating-driver-suspensions-document-2026-08-21/?ref=frenchtechjournal.com). Only Meta has ever been fined more under GDPR, Europe’s data protection directive.

Can EU law protect continental investors if and when the AI bubble bursts, however? Not likely, replied the [European Central Bank](https://www.ecb.europa.eu/press/blog/date/2026/html/ecb.blog20260817~754a8a4418.en.html?ref=frenchtechjournal.com), which estimates that European households investing in “low-cost ETFs” are unaware they “have around €440 billion of exposures to US technology equities”.

It’s a good job, then, that Sam Altman doesn’t think his industry has been “too ambitious”. [Oh, wait](https://stocktwits.com/news-articles/markets/equity/sam-altman-admits-getting-ai-s-timeline-wrong-we-ve-all-been-too-ambitious/cZYKOeiRJnm?ref=frenchtechjournal.com)…

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### 🧠 Essential Summer Reads **#7**: Mistral AI CEO Arthur Mensch to French Lawmakers: Europe Has Two Years To Stop Losing The AI Race Before The Race Is Over

[![](https://www.frenchtechjournal.com/content/images/2026/08/Essential-Summer-Reads-Header.webp)](https://www.frenchtechjournal.com/mistral-ai-ceo-mensch-to-french-lawmakers-europe-has-two-years-to-stop-losing-the-ai-race-before-the-race-is-over/)

***Throughout August, we’re revisiting eight long-form FTJ articles from the past year whose themes continue to resonate. From AI and deeptech to sovereignty, cybersecurity and global scale, they explore the ideas, companies and debates shaping French Tech. We hope you enjoy revisiting them with us.*** [***We published this article on Mistral back in May this year.***](https://www.frenchtechjournal.com/mistral-ai-ceo-mensch-to-french-lawmakers-europe-has-two-years-to-stop-losing-the-ai-race-before-the-race-is-over/)

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Mistral AI CEO Arthur Mensch spent the better part of 90 minutes on May 12 explaining to a French parliamentary inquiry on digital sovereignty why the next 24 months will decide whether Europe gets to keep any meaningful share of the economic value AI is about to generate, or whether it will spend the next decade as a customer of American and Chinese suppliers.

His framing was unambiguous. AI is not a category of digital services. It *is* digital services. The cloud business that European leaders keep talking about reviving is no longer about storage and virtual machines, which carry low margins and almost no leverage. It is about turning electricity into tokens, the unit of intelligence that customers now pay for.

Whoever owns that conversion process owns the high-margin top of the value chain and can then work downwards into everything else. Whoever does not, ends up importing it.

"Today, the cloud is artificial intelligence. The growth of the cloud is artificial intelligence," Mensch told the committee. From that follows a strategic conclusion he repeatedly returned to: Europe cannot rebuild a cloud industry by trying to compete on low-margin commodity services. It has to capture the high-margin AI layer first, then work down. "If you have no volume and no margin, you have no chance of reaching scale," he said. "You have to start from high-value services and work down toward low-level services, because those carry less margin."

[Check out Mistral's views on the AI race here](https://www.frenchtechjournal.com/mistral-ai-ceo-mensch-to-french-lawmakers-europe-has-two-years-to-stop-losing-the-ai-race-before-the-race-is-over/)

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